Together We Thrive
Crossrope partnership information and resources.
What Makes Crossrope Special? | Logos | Colors | Voice | Photography | Video | Payments
LET THE MAGIC BEGIN.
The information found on this page is intended to help guide your success as well as provide a high-level overview of how the Crossrope brand comes to life.
QUICK LINKS - STAY CONNECTED
VOICE
The key is to create an emotional connection with the audience, rather than directly sell to them. Tell stories, share your experiences, be real. Think benefits, not features. Speak with emotion & conviction. How has Crossrope made an impact on your life?
At Crossrope we always try to be encouraging and approachable. We want viewers to know that we offer a small tool that can make a big impact.
RESOURCES
Do's and Don'ts (Video)
Social Content Guidelines
AMP Talking Tips
Ropeless Talking Tips
The special sauce
What makes Crossrope so special?
Interchangeable Ropes
Get a more versatile workout with different rope weights that easily clip in and out of the handles.
Superior Quality
High-performance handles and rope coating with precision engineering, offer a smooth jumping experience every time.
Highly Effective & Efficient
Engage more muscle groups and burn 20-50% more calories than other forms of cardio. Follow full-body workouts and challenges right from our app.
Enjoyable Workouts
With unique exercise combinations and skill progression, this is a workout you'll want to come back to over and over again.
Easy To Learn
Weighted ropes make it easy for new jumpers to get jumping.
Convenient & Portable
Get access to 2500+ workouts you can do in under 30 minutes right from our app. Workout at home or on the go.
Easy To Integrate
Easily add Crossrope into your existing strength training or cardio routines for maximum results.
You Are Not Alone
Be part of a community that supports you on your mission to become healthier, stronger, and fitter.
Interchangeable Ropes
Get a more versatile workout with different rope weights that easily clip in and out of the handles.
Superior Quality
High-performance handles and rope coating with precision engineering, offer a smooth jumping experience every time.
Highly Effective & Efficient
Engage more muscle groups and burn 20-50% more calories than other forms of cardio. Follow full-body workouts and challenges right from our app.
Interchangeable Ropes
Get a more versatile workout with different rope weights that easily clip in and out of the handles.
Superior Quality
High-performance handles and rope coating with precision engineering, offer a smooth jumping experience every time.
Highly Effective & Efficient
Engage more muscle groups and burn 20-50% more calories than other forms of cardio. Follow full-body workouts and challenges right from our app.
Enjoyable Workouts
With unique exercise combinations and skill progression, this is a workout you'll want to come back to over and over again.
Easy To Learn
Weighted ropes make it easy for new jumpers to get jumping.
Convenient & Portable
Get access to 2500+ workouts you can do in under 30 minutes right from our app. Workout at home or on the go.
Easy To Integrate
Easily add Crossrope into your existing strength training or cardio routines for maximum results.
You Are Not Alone
Be part of a community that supports you on your mission to become healthier, stronger, and fitter.
TIPS FOR SUCCESS
To be successful, we recommend that you get creative with your videos. Think about other viral videos you’ve seen, and stories you’ve enjoyed watching, and dig into what makes you unique.
What hook is going to stop someone from scrolling? Try to put your biggest, most exciting thought within the first 3 seconds of your video to encourage thumb-stop. Here are a few ideas to get the creative juices flowing:
• Tell a story or show your transformation
• Do an unboxing
• Provide tips, tricks, or tutorials
• Help with pain points
Tips to attract visitors and foster interest:
• Incorporate our website link into your CTA
• Including a link in the comments section
• Pin comments on YouTube
• Ensuring our link is always available in your bio
• Call out the names of our ropes early on
• Add clickable links across your Instagram Story, Bio, and Direct Messages
• Above all, demonstrating authentic support for our brand
DEMO VIDEOS
LOGOS
The Crossrope logo is a very important part of the brand identity. When using the logo, please use the entire graphic without stretching or altering.
When showcasing our brand name "Crossrope," (one word, capital “C”, no capital ‘R’) we suggest utilizing sans serif fonts like Calibri, Arial, or Lucida Sans. Please refrain from using flashy fonts with multiple colors.
We value your uniqueness and do not want to dictate your branding. We just ask that when the Crossrope brand is present, the name be presented in the proper form.
BRAND COLORS
The Crossrope green is not required for your promotion, however, if you choose to use it we want to help you get the shade correct.
The color diagram provides hex numbers for each color breakdown. If you need CMYK or RGB values, please let us know and we would be happy to provide them.
PHOTOGRAPHY
Need a few still photos for your product promotion? We have you covered. See the link below for access to our partner photo collection.
VIDEO
B-roll videos can provide an extra layer of interest in product promotion. Mixing in quick shots of people jumping, looking at the app, or interacting with one another can make the video more entertaining. Below is a link to a few B-roll options. If you are in need of something specific, please don’t hesitate to reach out.
OVER HALF A MILLION HAPPY CUSTOMERS
Here’s why so many people love Crossrope:
SUBMITTING FOR PAYMENT
After signing your Agreement, please provide a completed and signed W-9 form to accounts payable at: [email protected]. If you are located outside the United States, please submit a W-8BEN form instead. This step is crucial for setting up your payment details. If you have any questions or require assistance, please do not hesitate to reach out to accounts payable. Thank you!
Invoicing Process:
1) Email invoice to: [email protected]
Invoices should be submitted during the month(s) specified in your contract and should be submitted no later than the 10th of the month following each month of service unless otherwise discussed. Please submit links and/or screenshots of your Crossrope related content along with the post Analytics with your invoice. Click here on how to pull these metrics.
2) Invoice format:
You are encouraged to use a built-in invoice template in Google Sheets or Excel for consistency. Please make sure to include a link to your post(s).
Reference: How to pull metrics to published content for monthly invoices.
3) Payment terms:
Unless otherwise specified, payments will be processed Net 30 from the receipt of the invoice as outlined in the relevant Program Details.
4) Please review the Federal Trade Commission (FTC) guidelines:
It's important to ensure that our practices align with these guidelines (US Only) to maintain transparency and compliance. Thank you.
CMA Guidelines (UK)
